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Wikipedia reports that: ● Ok Cupid (also owned by IAC) had 5,401,172 unique visitors in June 2014; ● Plentyof Fish (POF) had 5,065,837 unique visitors in June 2014; ● Zoosk, where visitors “browse local singles profiles, flirt online and chat with people” they would like to meet, had 2,196,305 unique visitors in June 2014.
Zoosk was formed in 2007, is headquartered in San Francisco CA, and serves the dating quests of individuals on a global scale. Over 27 million members are using its i OS and Android dating apps.
Meeting someone online is really “no big deal”; it is what happens thereafter that is truly important.
Most of us are familiar with Google’s endless manipulation of algorithms to influence search engine results.
Whatever criticisms were lodged when first appeared on the internet, as a high tech culture we have embraced this new dating paradigm.
Online dating is about to become mainstream, if it is not already.
What we start to see with e Harmony is a shift from matchmaking as happenstance (with algorithmic assistance) to a model of pure demographic targeting.
e Harmony, for instance, has compartmentalized its website to serve each of the following groups: Asian, Black, Christian, Senior, Jewish, Hispanic, Arab, and everybody else.
An interesting study conducted in 2011 by Divorce-Online, a UK-based legal services firm, found that over one-third of divorce petitions cited the word “Facebook”.
According to the study the top reasons social media platform, Facebook, was mentioned was due to having inappropriate messages, bashing each other on social media and from reporting spouse behavior.